MAD! is a vibrant community

of athletes, individuals, parents, teams, and organizations united in fostering a relentless POSITIVE mindset & work ethic, where every individual, regardless of skill, commits to giving it their all.

 MAD! empowers athletes and
individuals to “be-the-best-they-can-be” by embracing the simple concept ...

In every pursuit, unleash your absolute maximum -

Be Overcome by Desire, Eagerness, and Enthusiasm.

MAD! - be overcome by desire, eagerness, and enthusiasm for whatever you do.

MAD! Stories

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  • Nationwide: NFL & Boys & Girls Clubs Spotlight ...

    Through the Inspire Change Initiative, teen leaders from Boys & Girls Clubs (including flag football standout Yesenia from Silicon Valley) earned Super Bowl experiences after community projects on mental health...

    Nationwide: NFL & Boys & Girls Clubs Spotlight ...

    Through the Inspire Change Initiative, teen leaders from Boys & Girls Clubs (including flag football standout Yesenia from Silicon Valley) earned Super Bowl experiences after community projects on mental health...

  • Massachusetts: New England Revolution Academy P...

    The Revolution Academy teamed up with PCA to deliver training for coaches, parents, youth players, and leaders across New England soccer programs. The collaboration aimed to create supportive, positive environments...

    Massachusetts: New England Revolution Academy P...

    The Revolution Academy teamed up with PCA to deliver training for coaches, parents, youth players, and leaders across New England soccer programs. The collaboration aimed to create supportive, positive environments...

  • California: Preteen Athletes Like Lyla Megeredc...

    At facilities like Academy USA in Glendale, 10-year-old Lyla and other preteens embraced personalized training sessions, building skills, confidence, and joy in basketball (and other sports) through dedicated coaching. Parents...

    California: Preteen Athletes Like Lyla Megeredc...

    At facilities like Academy USA in Glendale, 10-year-old Lyla and other preteens embraced personalized training sessions, building skills, confidence, and joy in basketball (and other sports) through dedicated coaching. Parents...

  • Nationwide: Positive Athlete & USA Basketball F...

    Positive Athlete, a leading character development organization dedicated to recognizing, empowering, and connecting student-athletes through the power of sports, together with the USA Basketball Foundation, is announcing a new strategic...

    Nationwide: Positive Athlete & USA Basketball F...

    Positive Athlete, a leading character development organization dedicated to recognizing, empowering, and connecting student-athletes through the power of sports, together with the USA Basketball Foundation, is announcing a new strategic...

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MAD! Blog

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  • The biggest sporting events can be powerful sparks that ignite passion in youth athletes.

    The biggest sporting events can be powerful spa...

    The biggest sporting events—like the recent Milano Cortina 2026 Winter Olympics—are more than elite spectacles; they're powerful sparks that ignite passion in youth athletes across the country. Whether it's the...

    The biggest sporting events can be powerful spa...

    The biggest sporting events—like the recent Milano Cortina 2026 Winter Olympics—are more than elite spectacles; they're powerful sparks that ignite passion in youth athletes across the country. Whether it's the...

  • Mindfulness for Kids: Staying Present on the Field

    Mindfulness for Kids: Staying Present on the Field

    Are you ready to help your child reach their full potential on the field? Mindfulness techniques can be the secret weapon to enhance focus, joy, and performance in sports. By...

    Mindfulness for Kids: Staying Present on the Field

    Are you ready to help your child reach their full potential on the field? Mindfulness techniques can be the secret weapon to enhance focus, joy, and performance in sports. By...

  • Supporting Non-Athletic Kids in a Sports Family

    Supporting Non-Athletic Kids in a Sports Family

    Being the odd one out in a sports-oriented family can be tough for a non-athletic child. But fear not, there are ways to support and nurture their unique interests and...

    Supporting Non-Athletic Kids in a Sports Family

    Being the odd one out in a sports-oriented family can be tough for a non-athletic child. But fear not, there are ways to support and nurture their unique interests and...

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